> cat ./summerboost/brand.md
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SummerBoost.
Harmony Public Schools’ annual STEM camp across South Texas. A yearly campaign that gets students signed up.
Client
Harmony Public Schools
Year
2026
Deliverables
Print · Social · Video
My role
Designer, Editor, Video Producer
Partner
Bloomberg Philanthropies
●
Campaign video · 01
SUMMERBOOST_2026.MP4
2026
●
Campaign video · 02
SUMMERBOOST_02.MP4
2026
●
Campaign video · 03
SUMMERBOOST_03.MP4
2026
What we solved.
01
Problem
Families need to hear about camp before the signup deadline passes.
02
Audience
Students and families across Harmony’s South Texas campuses.
03
Goal
Get students signed up before the deadline.
Concept
Loud for a billboard. Fast for a phone.
Bold stacked type with an atom icon anchoring the mark. Bright, high-contrast color. A palette that works for Harmony and SummerBoost without belonging to either.
Logo
01
The wordmark
Bold stacked display type with the atom icon.
Icons
02
STEM icons
Robots, atoms, tools and circuits. Built for print and screen.
Shapes
03
Organic shapes
Soft blobs frame student photos and break the grid.
Color palette
04
Primary
Red · Teal
Secondary
Orange · Yellow
Type
Bold display · Sans
#EC2124
#2EBEC4
#FAA31C
#FFEF7D
Piece 01
Piece 02
Piece 03
Piece 04
Piece 07
Piece 05
Piece 06
Piece 09
Piece 08
08
Deliverable types
01
Brand system
Cromatica runs the campaign every year. Each year builds on the last.
Harmony Public Schools · South Texas