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School Threats Are No Joke.
A PSA for El Paso high school students on the real consequences of making school threats.
Client
34th District Attorney’s Office
Year
2024
Format
PSA · English + Spanish
My role
Producer, Camera Operator
Partners
FBI El Paso · 6 school districts
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PSA · Hero still
TC 00:00:00:00
PSA · 2024
What we solved.
01
Problem
El Paso County schools faced gun and bomb threats every week. Many started as jokes online.
02
Audience
High school students. The PSA screened directly in schools.
03
Goal
Make students think before they post.
Concept
Think before you post.
Compelling visuals and an authoritative voice-over. One message, repeated until it sticks. School threats are no joke. A Spanish version reaches a wider audience.
06
School districts
02
Languages
Premiered at a DA press conference in September 2024. Screened for students across El Paso County.
El Paso County DA’s Office · FBI El Paso
