> cat ./aliento-divino/case.md
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Aliento Divino.
A full creative system for a Spanish-language church reaching Austin's next generation.
Client
Aliento Divino Church
Year
2018 (Ongoing)
Deliverables
Brand · Video · Social · Graphics · Merch
My role
Creative Director
Team
Aliento Creative Team
●
Hero film
ALIENTO_DIVINO.MP4
2018
What we solved.
01
Problem
The church needed one clear identity to carry its message across every channel.
02
Audience
Spanish-speaking families in Austin, with a focus on the next generation.
03
Goal
Share the Gospel and make every visitor feel welcome, online and in person.
Concept
Bienvenido a casa.
Every piece starts from the church's welcome. Warm, personal, and made to invite the next generation in.
Logo
01
Primary
Reversed
Wordmark
Wordmark reversed
Logo system
A breath-shaped mark with a bold stacked wordmark.
Icon
02
Mark
Mark · Rust
Wordmark · Olive
The Aliento mark
Two shapes rise together like a single breath.
Type
03
Headline · Bold
Body · Book
In use
Helvetica Neue + Bookman
Helvetica Neue Bold sets every headline. Bookman Old Style carries the body copy.
Color palette
05
Primary
Charcoal · Cream
Secondary
Slate · Olive · Rust
Type
Helvetica Neue · Bookman
#1C1D1F
#DEDCD0
#A9BDC4
#4B5243
#964C27
#FFFFFF
Logo
01
Primary
On dark
On cream
On green
Kids logo
Bubbly hand-drawn letters built for kids.
Characters
02
Character 01
Character 02
Character family
The character family
Fifteen characters with one for every mood.
Lettering
03
Custom lettering
Rounded, playful forms in orange and yellow.
Kids palette
05
Primary
Orange · Yellow
Secondary
Pink · Blue · Green · Purple
Type
Custom kids lettering
#C389BC
#ED5E23
#FECA60
#13A6D4
#EF6171
#ABE0F6
#F47F57
#40905E
#969ACD
#9DC07B
Sunday worship
Sunday worship
Live Session
Live Session set
Domingo de Resurrección
Alejados
Live Session
Clases de Bautismo
Apparel collection
Discípulo de Dios tee