> cat ./riveras-construction/brand.md
_
Rivera’s Construction.
A brand overhaul and website for a Texas roofing and general construction company.
Client
Rivera’s General Construction
Year
2025
Deliverables
Identity · Website · Messaging
My role
Lead Designer, Video Producer
Team
Cromatica
●
Final mark · Hero
RIVERAS_ID.AI
2025
What we solved.
01
Problem
The old brand didn’t signal commercial roofing expertise.
02
Audience
Commercial clients first, with a clear path for residential customers.
03
Goal
Show strength, precision and trust at first glance.
Concept
Strength. Precision. Trust.
A refined logo, a professional palette and a clean, bold look. The website was built from scratch with clear navigation and strong visuals.
Logo
01
Primary
On light
Mono dark
Mono light
Logo system
Heavy block type inspired by tool brands. Square notches echo metal roof grooves.
Icon
02
Primary
On light
Mono dark
Mono light
The R mark
A standalone R for hard hats, trucks and small spaces.
Type
03
Industry + Archivo
Industry for headers. Archivo for everything else.
Color palette
05
Primary
Rivera red
Secondary
Black · Steel gray · Teal
Type
Industry · Archivo
#EE3825
#000004
#CFD2CD
#F6F4F3
#388697
Mockup 01
Mockup 02
Mockup 03
Mockup 04
Mockup 05
