> cat ./casa-cabello/brand.md
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Casa Cabello.
An upscale identity for an Austin renovation and interior design studio.
Client
Casa Cabello
Year
2026
Deliverables
Logo · Identity · Collateral · Web
My role
Lead Designer
Team
Joshua Gandara
●
Final mark · Hero
CASACABELLO_ID.AI
2026
What we solved.
01
Problem
Traditional contractor branding was holding the studio back.
02
Audience
Residential and commercial clients across the Austin area.
03
Goal
Move Casa Cabello into a more refined, upscale market.
Concept
Timeless. Calm. Elevated.
Inspired by Pedro Cabello’s heritage and the home he grew up in, in Mexico. Timeless architecture, understated type and a quiet visual language.
Logo
01
Primary
On cream
Reversed
On white
Logo system
A doorway from the home Pedro Cabello grew up in, paired with an elegant serif.
Icon
02
Primary
Brown
Black
On cream
The doorway
The door illustration stands alone for signage and small formats.
Type
03
Adobe Kis VF
A classic old-style serif that gives the wordmark its craftsman feel.
Color palette
05
Primary
Forest green
Secondary
Sage · Copper · Cream
Type
SF Pro Display
#1D3501
#C1D6AB
#CC6C2B
#59321E
#FFE9C5
Mockup 01
Mockup 02
Mockup 03
Mockup 04
Mockup 05
Mockup 06
Mockup 07