> cat ./dr-jason-black/brand.md
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Dr Jason Black.
A brand refresh and website for a dental practice built on one idea: putting a smile on.
Client
Dr. Jason Black DDS
Year
2024
Deliverables
Identity · Website · Signage
My role
Lead Designer
Team
Joshua Gandara
●
Brand film · Hero
DRBLACK_ID.AI
2024
What we solved.
01
Problem
The logo, brand, and website felt outdated and clinical. New patients didn't feel welcome.
02
Audience
Families and patients who want a dentist that feels approachable.
03
Goal
A professional, friendly presence across every touchpoint.
Concept
Putting a smile on.
A smile built into the logo. Deep navy for trust, bright orange for warmth, calm neutrals for ease. Applied across signage, billboards, print and web.
Logo
01
Primary Mark
The smile lives inside the mark.
Versions
02
Color Versions
Four lockups for light, dark, and brand backgrounds.
Type
03
Typeface
Quicksand in Medium and Bold. Rounded and friendly like the smile.
Color palette
05
Primary
Navy · Orange
Secondary
Peach · Cream · White
Type
Quicksand Medium · Bold
#002D62
#EB6E1F
#FFCB9A
#FFEFE1
#FFFFFF
Mockup 01
Mockup 02
Mockup 03
Mockup 04
Mockup 05
Mockup 06
Mockup 07
Mockup 08
Mockup 09