> cat ./greywolf-electric/brand.md
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Greywolf Electric.
My first brand identity. Built for my dad's electrical business.
Client
Greywolf Electric
Year
2020
Deliverables
Logo · Identity · Signage
My role
Lead Designer
Team
Cromatica
●
Final mark · Hero
GREYWOLF_ID.AI
2020
What we solved.
01
Problem
Greywolf Electric had no logo or brand at all.
02
Audience
Residential and commercial customers.
03
Goal
Stand apart from typical electric company logos and lead the category.
Concept
Power hidden in plain sight.
A wordmark with a lightning bolt hidden in its negative space. Bold letterforms for stability and trust.
Color palette
05
Primary
Greywolf blue
Secondary
Navy · White
#0E1F2E
#0E4C6E
#0B80B3
#6FB3D4
#EEF2F4
Mockup 01
Mockup 02
Mockup 03
Mockup 04
Mockup 05