> cat ./bellas-investments/brand.md
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Bellas Investments.
A heritage-rooted identity for a real estate and investment firm.
Client
Bellas Investments
Year
2023
Deliverables
Logo · Identity · Social
My role
Lead Designer
Team
Cromatica
●
Final mark · Hero
BELLAS_ID.AI
2023
What we solved.
01
Problem
Real estate branding often reads cold and corporate. Bellas needed warmth without losing trust.
02
Audience
Property owners and investors looking for a partner they can trust.
03
Goal
A confident identity that honors the owner’s heritage and signals growth.
Concept
Rooted in heritage. Built for growth.
A bold wordmark with rising double Ls for progress. A classical female figure for the owner’s heritage. An earthy palette for warmth and stability.
Logo
01
Primary
Reversed
Wordmark
Wordmark reversed
Logo system
The double Ls rise to signal growth in every lockup.
Icon
02
Bust
Bust outline
Monogram
The bust and the B
The classical figure works alone or inside a B monogram.
Type
03
SF Pro Display
One clean sans for headers keeps the classical mark modern.
Color palette
05
Primary
Terracotta brown
Secondary
Cream · Clay · Sage
Type
SF Pro Display
#893B00
#FFEED9
#D79767
#B19786
#EFEFEF
#E5EFCA
Mockup 01
Mockup 02
Mockup 03
Mockup 04
Mockup 05
Mockup 06
Mockup 07
Mockup 08